Modern Marketing, Tony Robbins and Selling

For those not aware of Tony Robbins, I suggest googling him ASAP. The reason being? He is one of the most influential speakers of our time. Not only has Robbins improved many people’s personal life with his motivational talks, his insight into the business world has impacted business globally. In our business the art of effective selling is key. I strongly believe our system is in tip top shape, however as all entrepreneurs know, you can always get better. Here are some lessons that entrepreneurs can learn from Tony Robbins’s books, videos and presentations.

Know your purpose: In a day to day sales world, you must have a sense of a goal for the day. It is far too easy to walk into the office, check emails, sit of Facebook and get complacent. When you come into work every day you have to have it in your mind of what you’re going to achieve. Knowing your purpose will make the biggest impact you can imagine.

Give positive meaning to everything: Here is our office we refer to non positive people as “neg bombs.” There is no situation in which being negative will help the outcome. The sales rep’s life is all about risks. The greater the risk you take the greater the reward you will make. It’s very simple. Recognizing what you can control verse what you can’t control will keep your head in the game and ready for the next opportunity.  

Realize that everything you do has a consequence:  There’s no neutral in sales: A sales rep's interactions with customers will either be positive or negative. Every action you take matters. It is always the best idea to always be on your best behavior, even if no one is looking. Recognize your strengths and don’t let others see into your weaknesses.

Know that everyone is unique, different and amazing: Sales is a competitive world and sometimes even cut throat; where people put themselves on the line every day. They often get shot down. Looking at the world through the lens that everyone has meaning will positively affect every facet of your performance. Don’t get deflated when buyers and competitors don’t behave like you want. Don’t get down when you don’t make the sale, its nothing personal. Find someone that wants it, always just move to the next person.

Be driven by your desire for adventure: What drives you? It is important to figure out what moves and motivates you. Figure out what you want out of life and what attracts you to reach it.

Expect the unexpected: What are you going to do when something unexpected happens in sales? (By the way, something crazy always happens in sales.) Why do you think we’re always the storytelling life of the party? When any situation arises, it’s important to respond with the right action that helps you solve a customer problem and take the next step.